Building an application enhances the authenticity of your business. However, in today’s competitive market, there are hundreds of major applications of renowned brands delivering the same products and services all around the world. So, only focusing on providing high-quality products or services is not enough to build your brand value and improve your brand visibility in the Apple App Store and the Google Play Store. But that does not necessarily mean there is no way out! App Store Optimization Services are the beacon of hope for business owners who want to boost their app visibility on the app store. 

Here’s a few tips and tricks you can keep tabs on to increase your brand visibility:

1. Use Relevant Keywords

App Store Optimization is a process similar to search engine optimization (SEO) that involves understanding the algorithm of the app stores, i.e., Google App Store & Apple App Store. Although it may not be possible to completely grasp the entire concept, hiring an App Store optimization agency with enough experience can be certainly beneficial. On that note, you should keep in mind that having your website holds a grave significance.  

The first step to ASO is optimizing the keywords. You are required to conduct thorough keyword research related to your products or service to identify the relevant keywords. There are various tools that allow you to track keyword usage in the app stores, such as Google Keyword Planner, Semrush, Ubersuggest, and more. By utilizing these tools, you can not only find popular keywords and phrases but also monitor your app’s ranking in the app stores so that you can focus on improvement. 

2. Focus on choosing App name, title, and subtitle

Open any app store, search for a product or service, and you will find thousands of applications. Be it the retail industry, hospitality, or health sector, every business is to rank on both Google App Store & Apple App Store. So, what makes you different and stay on top in the crowd? It’s the ASO strategies you employ. 

Developing is not just about the technologies! You should also carefully consider the name, title, and subtitle of your application. So, make sure your App Store Optimization Services for your business also include captivating titles and subtitles. 

3. Write a informative and intriguing App description

The description of an application is what defines its purpose, features, and benefits. So, it’s essential that your application has a concise and informative description on the app store page that is easy to understand for the users. It will allow you to catch the attention of potential customers. Opting for professional App Store Optimization Services gives you access to expert writers who can persuade users to download it by highlighting its best features.

4. Make the App visually attractive

“A picture is worth a thousand words.” – The same goes for applications. If  your app has various app screenshots, icons, or preview videos, etc., on your app store page, it is more likely to have a higher preference amongst users. Besides adhering to Apple App Store or Google Play Store’s specifications and guidelines, there are a few other techniques you can employ to enhance your app’s visibility and maximize conversion opportunities.

5. Gain Reviews and Ratings

Reviews and ratings are one of the crucial factors in determining your rank on the app store. It shows the opinions of your existing users, so new users can gain insights about your applications. In addition, it also helps you focus on the areas you need to improve, such as bugs, lagging, etc. 

Hiring an App Store optimization company can be a good solution to work on these ASO steps. They have a skilled team and feature a wide range of app store optimization services to enhance the visibility and performance of your app.